Campaign Case Study

Dave Baker vs. Aaron Myszka

for Village President of Kronenwetter, Wisconsin

Dave brought years of public service and a work ethic to match — but he faced a sitting village president in the primary and a strong challenger in the general. We rebuilt his image, sharpened his brand, and backed him with video and social media through a race decided by eighteen votes.

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General Election Votes

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Vote Margin of Victory

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Primary Votes — Topped the Field

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Total Votes Cast

Election Results

General Election

Apr 1, 2025

Dave Baker50.3% · 1,528
Aaron Myszka49.7% · 1,510
Total: 3,038 · Marathon County canvass

Margin of Victory

+18 votes

Eighteen votes out of 3,038 cast. In a race this close, every handshake, every post, and every detail of the brand mattered.

Spring Primary — top two advance

Feb 18, 2025

Dave Baker364 votes · 1st
Aaron Myszka333 votes
Chris Voll — incumbent184 votes
881 votes cast · sitting village president eliminated

Primary Finish

1st of 3

Dave topped the field and the sitting village president didn’t make it out of the primary.

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The Challenge

A three-way race with an incumbent in it

Dave had the record and the work ethic — but his public image hadn’t kept pace with his advancement, and he was up against both a sitting village president and a strong challenger. The plan: rebuild the image first, then win the primary, then hold on through a photo-finish general.

Services Delivered

Our role

Image Consulting
Branding
Video Production
Social Media Training

Campaign Timeline

01

Late 2024

Image rebuild

Wardrobe refresh, new brand, new look — the leader voters were about to meet matched the record.

02

Feb 18, 2025

Primary — topped the field

364 votes, first of three. The sitting village president was eliminated.

03

March 2025

The final sprint

Video and social media push through the last six weeks — no wasted days in a race this tight.

Apr 1, 2025 — Elected

Village President of Kronenwetter

1,528 votes — a win by 18.

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"Dave came to us with years of public service and the work ethic to match — his wardrobe just hadn’t kept pace with his advancement. We made sure voters saw the leader his record already proved."

— The Bluejack Group

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* This case study reflects publicly available election results and general strategic services only. No internal campaign materials, voter data, messaging strategy, or proprietary work product is disclosed. Vote totals sourced from Marathon County public canvass records.